Who Wants To Be A Millionaire?’ Live Games Launching in US Online Casinos

Quick Intro

Playtech recently declared the extension of its partnership with Sony Pictures Television, securing rights for the iconic TV quiz show “Who Wants To Be A Millionaire?” (WWTBM) live games until 2028. This announcement also revealed a two-year extension to their original five-year contract, expanding their collaboration to include the North American market, hinting at potential launches in popular sweepstakes casinos such as Stake.us, High 5 Casino, or WOW Vegas.

Extended Partnership Between Playtech and Sony

The extended agreement underscores Playtech's ambition to leverage “Who Wants To Be A Millionaire?”—a globally beloved game show—for live gaming experiences. Playtech Live is set to continue incorporating the show's classic elements like “50/50,” “Ask the Audience,” and “Ask the Host” into its live games, enhancing player interaction and authenticity. Under the initial five-year strategic deal with Sony Pictures Television, Playtech had already introduced three live dealer games:

  • Who Wants To Be a Millionaire? Live Roulette
  • Who Wants To Be a Millionaire? Live Trivia
  • Who Wants To Be a Millionaire? Video Poker Live

Furthermore, Playtech has plans to develop a broader range of Millionaire branded games accessible across its network.

Expansion in North America

With a clear focus on the North American market, including the US, Mexico, and Canada, Playtech is poised to capture a significant share of these regions' growing gaming audience. This move is part of Playtech's broader strategy to partner with renowned brands, thereby delivering premium gaming experiences to a diverse player base.

Sasha Uman, Playtech Live's Chief Commercial Officer, expressed enthusiasm about the collaboration, highlighting the opportunity to innovate and bring a variety of interactive games to the global market, especially in North America. This partnership allows Playtech to align with its goals of offering engaging and responsible gaming experiences, utilizing advanced software tools for risk identification and player support.

This expansion and commitment to innovation and responsible gaming mark a significant step forward for Playtech as it solidifies its presence in the North American market, bringing the excitement of “Who Wants To Be A Millionaire?” into the online casino world.